Be seen, be rented
There’s no denying the first step to renting out your property is for it to be seen, and ensuring that the property is seen in its best light is vital in reaching its maximum potential.
Presenting your property correctly can not only be the difference between it being seen or overlooked, but it can be the difference between being rented or remaining vacant, costing you valuable time and income.
The adage ‘a picture is worth a thousand words’ is absolutely true when it comes to property, so you want to ensure the way in which your property, be it big or small, old or new, is captured – and seen – beautifully.
Modern day smart phones have some fantastic quality cameras built in and when operated by those in the know can really be impactful. They’re quick, anyone can use them and they are inexpensive. But photography is an art, and herein lies the difference.
Professional photography is just that – professional. Photographers have learned the skills to know how to elevate your property and really showcase the best it has to offer. From angles, lighting and perspective through to the all the little details, it can really make your property stand out amongst others.
Professional marketing photos aren’t just a short-term investment. In most cases, it will be years between major changes made to your property; provided photos still remain an accurate reflection of the condition the property is in, they can be used for many years to come.
Ensure your property is, in fact, looking its best. If you’re planning to repaint externals, complete some overdue landscaping or upgrade appliances, ensure this is done prior to photographers coming through. Keep the property neutral, open and without clutter. Talk to your photographer about the property – what are its best features? What have previous tenants been drawn to in the property? What is the neighbourhood and lifestyle like? This is all valuable to the way you want your property captured.
Equally as important is how the property is described and it’s important that these descriptions are matched by visual imagery.
Small details such as the fire place going, the sun reflecting off the pool or the veranda lights setting the mood as the sun goes down, can really make a different.
If you’re considering the benefits of professional photography to enhance your property’s appeal, your RE/MAX Extreme property manager can be a wealth of knowledge in not only providing referrals, but ensuring it’s marketed in the best light.
SOURCE: RE/MAX Australia
