Knowing the role of your real estate agent when selling
When it comes to selling your home, understanding the role your real estate agent plays is essential to ensuring a successful sale.
A good real estate agent helps the seller to sell their property at a realistic value in line with market expectations, provides sound presentation advice and a structured marketing plan.
Marketing strategy
When searching for an agent, make sure to discuss their marketing strategy for your property. This can range from what signboards they are going to provide outside your home, their home open schedule and what websites your property will be listed on.
On reiwa.com, an agent can upgrade a listing to a feature property which gets 3.5 times more views than a regular property listing and would be worth asking your agent about this.
Social media is also a powerful tool, so don’t be afraid to ask your agent where your property listing will be shared and what retargeting methods will be used.
Presentation
The way your property is presented is a very important aspect to help selling your home, with high quality images essential to showcasing the property in an appealing way.
If your property is vacated, your agent may recommend hiring furniture for the photos and during inspections to give the buyer a more homely feel as they inspect the property.
Since the COVID-19 restrictions occurred earlier this year, some agents are even conducting videos and 360 walk throughs, which shows how adaptive agents are in finding new innovative ways to sell properties.
Selling your home
The other important role is to manage the expectations of potential buyers who are interested in your home. Buyers will want to know a lot of information about the property and the agent will help them to see the value in your home and understand the positive features.
With property listings sitting at levels not seen in six years, the demand for good, quality stock is quite high which is why when determining a listing and selling price, it is important to heed the advice from your agent.
Negotiating with potential buyers
Overall determining a price that aligns with you as the seller and buyers can sometimes be tricky, and in this situation, the role of your agent is to elevate that value in the buyer’s eyes by finding ways to overcome or minimise what are likely to be objections to the property.
Selling your home can be a very difficult decision, especially when it has been your home for numerous years, which is why it is important to find the right real estate agent for you.
SOURCE: www.reiwa.com.au
